Selling Psychology: What Secret Messages Are You Sending Your Buyers In Fairfax VA

selling psychology what secret messages are you sending your buyers

We buy houses in Fairfax Virginia. If you are thinking about selling a home in Fairfax, you will need to fully understand how a buyer perceives your property. While you don’t necessarily want to stereotype, you will want to educate yourself on the demographics and styles of your area. Are buyers families or young couples, retired, or recent grads? Once you understand who your buyer is, use their backstory to create everything they want in a house. If they are recently retired they might want a master bedroom on the 1st floor, whereas a young couple might want a gym in the garage. These psychology tactics are invaluable when selling a home. Discover what you are telling them in our latest blog post!

Clutter Makes Your Buyers Feel Intrusive

And if you feel intrusive, you won’t feel comfortable, and if you don’t feel comfortable, you aren’t going to make an offer. Personal items make people viewing your home feel intrusive and like they are somewhere they shouldn’t be. This is NOT the vibe you are trying to give off! They need to be able to picture themselves in the house, and that might be difficult with your wall of bowling trophies or the life-sized family portraits.

Clean up all personal items and any clutter laying about. Don’t leave paperwork out or pictures on the fridge. You want to home to feel clean, inviting and relaxed.

Get The Home Ready For Your Buyer

Buyers aren’t going to want to come in and make a ton of changes. A family with small kids isn’t likely to make an offer on a pool home with accompanying cactus garden. If families are a dominant market segment in your neighborhood, you might want to keep them in mind and make safety precautions when making upgrades to the home.

On the flip side to this, having Princess Elsa murals in the kid’s room might subconsciously deter a retired couple. People need to easily be able to imagine themselves in the space. Having a more plain and neutral room, allows their imagination to easily picture them in their new office, or guest room. Painting a room is one of the cheapest upgrades you can make when selling a house. Think with your buyer in mind when you are getting the home ready for showings! Keep the house fresh, clean, warm and sleek to attract the highest number of potential buyers!

Have A Purpose

Sometimes people have multiple uses for one room. For example, a guest room and office space. Or a gym and playroom. This is practical and functional for your family. However, to potential buyers, it can subconsciously be confusing and overwhelming. A defined office is a place someone can picture themselves in easily. And if they choose, they can imagine changing into something else. But let them think about different options for the space on their own. Defining the rooms will make the home feel more orderly, organized and appealing.

Stage Away

Properly staging your home is a critical factor if you are looking for a fast sale at the price you want. A lack of order, tidiness, and neatness can give off the vibe that you are apathetic when it comes to your home. If you don’t take care of the things people see on the surface, what else are you not taking care of? Don’t limit your staging to inside the house, make your yard a selling point but staging it as well! Properly planned staging tells people that you take pride in your home. This adds perceived value and will tell potential buyers that you have taken care of the property.

We Buy Fairfax VA Houses

We buy houses in Fairfax VA. If you think you need to sell your house in Virginia fast, then you may need an investor. The House Guys are local homebuyers in Fairfax and we’re helping local homeowners solve their housing problems quick and hassle-free. If your house in Fairfax qualifies, we can make you a quick and fair cash offer. 

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